JJ Food Service's new consumer-facing website CentralDish aims to drive users to restaurants and takeaways using a rating system based on real customer images and reviews.
The website allows diners to search for the best meals in their local area based on dish-specific ratings and images taken by other diners. Orders can be placed online directly via the platform.
More than 500 restaurants and takeaways have signed up to the website, which has received 25,000 ratings from diners so far. A monthly photo competition is also in place offering consumers £30 for the best photos.
Rif Kiamil (pictured), CEO of CentralDish, said: "Restaurants have told us how unfair review systems can be on other big takeaway sites. CentralDish is the end of fake reviews, sponsored listings and images that don't reflect what you get. Our fairer system puts the best food first."
Mustafa Kiamil, CEO of parent company JJ Food Service, said: "CentralDish will help independent restaurants and takeaways to increase their visibility online while driving traffic to their virtual door step."
CentralDish is available free of charge to all takeaways and restaurants.
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