United Coffee UK & Ireland has enlisted 2009 World Barista Champion Gwilym Davies as an ambassador for the company.
His role includes mentoring the team of United Coffee baristas, working with equipment manufacturers to continually fine-tune the equipment's capabilities and sharing his skills with United Coffee customers.
"Gwilym's skills will add unrivalled expertise to help us further enhance the customer experience by mentoring baristas and focusing on coffee quality to ensure all our customers stay one step ahead of the competition," said Elaine Higginson, managing director of United Coffee.
Davies said: "It's refreshing for a company of this size to really ‘get' what I do. Making coffee is an education that's continually evolving and United Coffee really understands the craftsmanship involved. I'm really excited about working with such an energetic team."