British-manufactured warewashing brand Classeq has launched an interactive website to help operators choose the right machine.
The web site includes a help me choose section which attempts to answer customer's questions and helps them to choose the right product for them from a range of ice-machines, glass washers and dishwashers.
Adam Lenton, marketing manager for Classeq, said: "We've listened to our end users, and what comes across loud and clear is a confusion around what features they need to look for. Our new digital platform is all about helping users understand how to cut through the complexity, which they can do with a few easy clicks.
"And, this also enables prospective customers to consider what is important when buying a machine as it's easy to become seduced by advanced features and options that are rarely used correctly and can often over-complicate the operation of the machines, potentially leading to poor wash results.
"When purchasing capital equipment such as a warewasher, it's not necessarily about cost - but it's certainly about 'value'. And, that's why our new digital approach is all about making it simple for purchasers to understand what is truly important".
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