Cloudy Apple is a new autumnal juice flavour for the on-trade from Pago which replaces its Clear Apple variety.
The 100% fruit juice with no artificial flavours or colourings is pressed from 10 different varieties of apple, including Jonagold, Elstar and Golden Delicious, and bottled unfiltered to retain both nutrients and taste, which is crisp, sweet and mellow.
It is sold in cases of 24 x 200ml glass bottles.
The group, which supplies 14 different fruit juices, has borrowed a trick from the guest ale market to encourage consumers to experiment beyond the traditional apple and orange favourites. It is offering on-trade customers mixed cases of five bottles each of four flavours - ACE (orange, carrot and lemon), tomato, cranberry and lemon lime - along with 40 sample cups.
To buy it, callPago