Search
The Caterer

Coca-Cola launches second lap of Olympics-themed collectible bottles

30 April 2012 by
Coca-Cola launches second lap of Olympics-themed collectible bottles

Coca-Cola Enterprises](http://www.cokecce.co.uk/) has unveiled its second series of limited-edition Coke bottles designed to celebrate the imminent London 2012 Olympic Games while driving demand for the soft beverage.

The new ‘Coca-Cola Olympics Sports Collectible' 330ml glass bottles feature silhouettes of five of the most popular sporting events from the games. Beach volleyball, swimming, athletics and gymnastics appear on Coke and Diet Coke bottles, while a BMX design is reserved for Coke Zero bottles

They will be available from May 2012 and follow on from the collectible bottles sporting the Olympic rings logo launched in March.

Sporting events are renowned for boosting sales of soft drinks - sales of Coke grew by 13.3% by value during the FIFA World Cup period in 2010.

The group, whose sponsorship of the games goes back to 1928, is the exclusive non-alcoholic beverage provider to the 2012 Olympics.

By Angela Frewin

E-mail your comments to Caterer Products here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

[Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.