Coca-Cola launches second lap of Olympics-themed collectible bottles

30 April 2012 by
Coca-Cola launches second lap of Olympics-themed collectible bottles

Coca-Cola Enterprises]( has unveiled its second series of limited-edition Coke bottles designed to celebrate the imminent London 2012 Olympic Games while driving demand for the soft beverage.

The new ‘Coca-Cola Olympics Sports Collectible' 330ml glass bottles feature silhouettes of five of the most popular sporting events from the games. Beach volleyball, swimming, athletics and gymnastics appear on Coke and Diet Coke bottles, while a BMX design is reserved for Coke Zero bottles

They will be available from May 2012 and follow on from the collectible bottles sporting the Olympic rings logo launched in March.

Sporting events are renowned for boosting sales of soft drinks - sales of Coke grew by 13.3% by value during the FIFA World Cup period in 2010.

The group, whose sponsorship of the games goes back to 1928, is the exclusive non-alcoholic beverage provider to the 2012 Olympics.

By Angela Frewin

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