In a bid to entice a new audience to the Cognac sector, Maxxium is launching Rémy Martin's latest addition, Coeur de Cognac (40% abv).
The launch is backed by a Heart of Cognac masterclass mobile academy from Rémy Martin which will tour on-trade outlets around the country covering provenance, production and sales advice.
Rémy Martin carried out a consumer analysis of the UK Cognac market which showed a lack of understanding of Cognac and a need to revive interest in younger customers.
Coeur de Cognac has a smooth and fresh fruity taste rather than the spicy, leathery notes associated with the traditional drink. It has a stylish modern bottle design to ensure it stands out from the traditional dark glass bottle designs.
To buy it, call 01786 43050