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Coffee summit points to latest consumer trends

12 April 2013 by
Coffee summit points to latest consumer trends

Last month's Allegra UK Coffee Leader Summit highlighted some interesting facts, including the top 10 descriptors consumers use when talking about coffee preferences:

1. Good taste
2. Coffee strength
3. Hand-made
4. Roasted and crafted
5. Not from an automatic
6. Well-foamed milk
7. Espresso quality
8. Fairtrade certified
9. Brand
10. 100% Arabica

Allegra managing director Jeffrey Young also defined the sector's megatrends, including: artisan culture, experience consumerism, an ageing population and a new corporate era.

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