Coffee summit points to latest consumer trends

Last month's Allegra UK Coffee Leader Summit highlighted some interesting facts, including the top 10 descriptors consumers use when talking about coffee preferences:

1. Good taste
2. Coffee strength
3. Hand-made
4. Roasted and crafted
5. Not from an automatic
6. Well-foamed milk
7. Espresso quality
8. Fairtrade certified
9. Brand
10. 100% Arabica

Allegra managing director Jeffrey Young also defined the sector's megatrends, including: artisan culture, experience consumerism, an ageing population and a new corporate era.