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Consumer trends drive product launches at Delice de France

08 May 2012 by
Consumer trends drive product launches at Delice de France

Consumer trends drive product launches at Delice de France

Delice de France has launched a range of new products, all inspired and created by current out-of-home consumer trends.

Following analysis of local, national and international consumer eating habits, the six "super" trends that emerged for 2012 were: Little Treats, Healthier Eating, Easy Breakfasts, Food to Go, World Food and Nostalgia. According to Delice de France, all these trends and eating occasions provide a significant opportunity for food service outlets looking to make their offerings more relevant and appealing to the changing needs of UK consumers.

Marketing director Jon Smythe said: "Delice de France has significantly invested in ensuring that our new products for 2012 are not only innovative, unique and delicious, but that they appeal to the changing and more adventurous UK consumer palate.

"We want to ensure that our entire product offering is making it easier for food service operators to stay ahead of the curve by providing products that enable them to really stand out from the crowd. Our new products offer our customers tempting bakery treats that will help outlets to increase footfall, create repeat custom and drive sales."

The product ranges consist of: Breakfasts away from home, including scrambled egg and tomato bread turnover and golden syrup pancakes; more gluten-free options; world cuisine, featuring the Levi Roots Reggae Reggae chicken pasty; Snacks on the Go, with a hot dog baguette; and Bite Size is Blooming, where operators will find mini chocolate doughnuts and mini cheese and bacon lattice, among others. The Indulgence range includes lemon sherbet dessert and apple tartelette.

Finally, developing its nostalgia trend, Delice de France has added new products to this range, including a Strawberry and Clotted Cream Gâteau and a Bakewell Tart.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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