Search
The Caterer

Consumers unsure on how to prepare fish at home, according to research

14 August 2012 by
Consumers unsure on how to prepare fish at home, according to research

Recent research by YouGov SixthSense has found that almost a quarter (24%) of UK consumers would like to serve a wider variety of fish, but are unsure how to prepare it.

In spite of concerns about preparation, under half of all UK consumers (42%) try to serve it at least weekly, and 37% regard fish dishes as part of their meal repertoire. Eighteen per cent of consumers prefer prepared fish products and dishes, rather than cooking recipes from scratch and 15% do not cook fish at home but do buy and eat fish from fish and chip shops.

Seafood proves less popular with UK consumers - only 25% of consumers regard seafood dishes as an established part of their meal repertoire, and a significant minority of consumers seem to lack confidence in preparing seafood at home. Thirteen per cent worry about overcooking or undercooking it and 12% find it too complicated to prepare and cook at home. However, 15% do not cook seafood at home but will order it from take-aways or in restaurants.

Commenting on the findings, YouGov SixthSense research director James McCoy said: "The fact that a significant minority of consumers would like to serve more fish but lack confidence in its use shows that there is potential for growth in this sector. As an increasing range of fish is becoming available in more prepared formats, both chilled and frozen, this may go some way to addressing the need for greater diversity. Although seafood is less popular, it may simply be that seafood is not on the radar for many people to cook and eat at home."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com Catch up with more news and gossip on all Caterer's blogs
E-Newsletters For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.