Countrywide Butchers is suggesting a focus on well-sourced meat for National Steak Day on 25 April.
Countrywide Butchers, one of the independent businesses of the Bidfresh group, supplies chefs and hospitality businesses with meat through its network of specialist butchers and is gearing up for National Steak Day with advice and support for operators.
Nigel Tottman, managing director of Countrywide Butchers, said: "Steak has a special place on many menus. While we know that some consumers are cutting back on red meat, for a range of reasons, we want to encourage them not to simply enjoy a steak as a treat, but also to appreciate what goes into getting that steak onto their plate.
"We work with trusted suppliers to give operators a choice of steaks including local, UK and Red Tractor. As part of Bidfresh, we are members of the Ethical Trading Initiative, working with suppliers who both respect workers' rights, and share our commitment to animal welfare."
As highlighted in the Bidfresh 2020 Vision report into eating-out trends, the five best-selling steak cuts in the eating-out market are rib-eye, flat iron, fillet, rump and feather blade.
Countrywide Butchers brings together established catering butchers Campbell Brothers, Henson Meats, Knight Meats and Williams of Flint.