Crabbie's Nuts from Halewood International
26 November 2010 by Angela Frewin
Product Crabbie's Nuts
USP The ginger-themed nuts, produced in partnership with Sun Valley, represent the first diversification from alcohol of the Crabbie's brand, which has specialised in ginger since 1801. They target the £57m branded nut market.
Flavours Crabbie's Luxury Ginger Spiced Dry Roasted Peanuts and Cashews and Crabbie's Luxury Raj Mix - a blend of nuts, Indian noodles, ginger-spiced peanuts and dried fruits - in on-trade and take-home sizes. Crabbie's Luxury Nut Mix with Lime Pickle Flavour and Crystallised Ginger Pieces in larger, take-home size.
How supplied 50g bags on clip strips for the on-trade; 90g take-home bags across all flavours.
SupplierHalewood International0870 243 2525www.halewood-int.com
