A launch into the impulse snack marketed is heralded by Kettle Chips' latest offering, which aims to tap in to the renewed popularity of classic cheese-and-onion-flavoured crisps, where sales are growing by 10% a year.
The new Soulmate Cheeses with Onion is the first of the Kettle Chips line to come in individual 40g bags as well as the more familiar 150g sharing packs. It combines Cheddar and Caerphilly cheeses (replacing the previous Double Gloucester and Onion product) and, like the rest of the range, uses natural ingredients and avoids artificial additives and MSG. The new flavour is sold in packs of 18 x 40g and 12 x 150g.
To buy it, call: 0800 616 996