Search
The Caterer

Délifrance reveals bakery trends for 2019 and beyond

25 October 2019 by
Délifrance reveals bakery trends for 2019 and beyond

A new report from bakery specialist Délifrance, has revealed that artisanal experiences, health and wellness, new diets such as veganism, and demand for a larger variety of flavours are shaping consumer demands for the UK bakery market.

The report drilled down into four categories of bread, viennoiserie, pâtisserie and savoury with results showing nearly a quarter (23%) of the nation is eating more bakery products than before, thanks to increased variety and quality.

Consumers are in search of new flavours and experiences across the categories, with provenance and authenticity playing an important part in the buying decisions.

Other findings showed 40% of consumers are eating bread products every day, 29% of consumers would buy more pâtisserie products if there was a wider range of flavours, and 43% would buy more if there was a wider choice of healthy options and 17% of customers would buy more savoury products if there were more vegan options.

Stéphanie Brillouet, marketing director for Northern Europe & North America, Délifrance, said: "The UK bakery market is currently worth £11.5b, predicted to grow 1.3% by 2022, presenting a significant opportunity to smart operators.

"Our new insight has defined general consumer trends as well as the unique behaviours and demands of different demographics. We've also listened to what's dominating online conversations and revealed the factors that would make consumers buy more bakery products. This is excellent information for operators to capitalise on – to maximise their offer and target their key customer groups most effectively."

The report's findings were drawn from a UK-wide consumer survey of 1,000 adults, social listening tool Delve Insights, Délifrance market estimations and insight, external market data, and opinion from bakery operators and the Food and Beverage Manager's Association (FBMA).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.