http://www.eblex.org.uk/" target="_blank" rel="noreferrer">DBC Foodservice ](http://www.dbc.co.uk)has bolstered its meat division with the launch of a premium brand of British red meats which is available from its 14 regional branches.
The Farmhouse Champion marque, developed in concert with leading red meat processor [Dunbia](http://www.dunbia.com/), follows the recent appointment of Rob McFarlane as commercial director, meats at DBC.
It is endorsed by [Eblex, the English beef and lamb industry organisation, and meets its Quality Standard Mark in terms of food safety, animal welfare and care for the environment.
The meat is hand-selected from British farms and is restricted to steers and heifers below 36 months in age and within a weight range of 300kg to 400kg. It is prepared according to traditional butchery methods to provide a flexible range to meet a wide variety of customer requirements.
"This new brand highlights DBC's focus on strengthening and growing out red meat sales and the premium standards of Farmhouse Champion, coupled with the 100% British sourcing policy, will be instrumental in achieving this," said McFarlane.