The Caterer

DBC launches premium British red meat brand

09 June 2011 by
DBC launches premium British red meat brand" target="_blank" rel="noreferrer">DBC Foodservice ]( bolstered its meat division with the launch of a premium brand of British red meats which is available from its 14 regional branches.

The Farmhouse Champion marque, developed in concert with leading red meat processor [Dunbia](, follows the recent appointment of Rob McFarlane as commercial director, meats at DBC.

It is endorsed by [Eblex, the English beef and lamb industry organisation, and meets its Quality Standard Mark in terms of food safety, animal welfare and care for the environment.

The meat is hand-selected from British farms and is restricted to steers and heifers below 36 months in age and within a weight range of 300kg to 400kg. It is prepared according to traditional butchery methods to provide a flexible range to meet a wide variety of customer requirements.

"This new brand highlights DBC's focus on strengthening and growing out red meat sales and the premium standards of Farmhouse Champion, coupled with the 100% British sourcing policy, will be instrumental in achieving this," said McFarlane.

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