A small Cornish business has beaten off hundreds of hopefuls in the race to supply athletes and visitors with the best of British foods for the 2012 Olympic Games.
Deli Farm Charcuterie, based in Delabole, north Cornwall, has secured two contracts to supply the games with a selection of its award-winning artisan air-dried charcuterie. Contracts were finally agreed at the end of February, securing availability of Deli Farm's products to the 11 million athletes and visitors expected to attend the games.
The planning and preparation made last summer have been set into action and the business has taken on new staff and trebled the quantity of raw ingredients to cope with the increase in production.
Owners Martin and Jean Edwards are thrilled to supply Britain's 2012 Olympics. "It's exciting having the Olympic Games in London this year and we are thrilled to be a part of it. Supplying such a prestigious sporting event is a major achievement: our British charcuterie will be enjoyed by thousands from all corners of the world," Edwards declared after receiving the news.
Winning the contract reflects how popular British charcuterie is becoming as consumers acquire the taste for products once enjoyed only on the Continent. Deli Farm products are of fine provenance, made with top-quality, locally reared meat and carefully handcrafted and slowly air-dried using traditional methods to develop rounded flavours.
The business, which has received awards each year since it was launched in 2006, is hoping that the Olympic contract will mean its reputation spreads even wider, enabling the increased levels of production to be retained after the games have finished.
To find out more about Deli Farm Charcuterie and its products visit www.delifarmcharcuterie.co.uk.
By Lisa Jenkins
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