Délifrance UK digs into consumer trends on breakfast and brunch

11 October 2018 by
Beyond Breakfast and Brunch, a new report from Délifrance has revealed some of the UK's hottest trends in breakfast and brunch, detailing what consumers really want when eating out of home.With consumers swinging towards breakfast and brunch for social occasions (40%), divided between indulgence (23%) and health (22%) as the main consideration when choosing what to eat. According to the report, convenience drives 48% of those polled in deciding to eat breakfast out of home, closely followed by 40% viewing it as a social activity, and 40% because it's a luxury. Stéphanie Brillouet, marketing director, Northern Europe and North America, for Délifrance, said: "In Britain, the breakfast market is worth £11.6 billion, and is predicted to grow 5% by 2019." The report includes the findings from a survey of 2,000 UK consumers and commentary from food anthropologist and writer Bee Farrell. Farrell, added: "The role food, and specific meals, play in people's lives, and how it changes over time has always been a really interesting area to explore. It can tell us a lot about society - from a food's place in a family routine, to the types of food we typically eat, and how eating has developed into a social occasion. Breakfast and brunch are particularly exciting just now and Délifrance's new report gives a snapshot of consumer behaviour today." The report is available upon request from marketing@delifrance.com
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