Uniform specialist Denny Brands has announced the opening of its flagship store in London's West End, aimed at showcasing its entire clothing portfolio.
Located on Berners Street, the plan is for the new shop to become the UK's first department store for all clothing and shoes needed by hotels, restaurants, bars, pubs, spas and other businesses across the UK.
The store, due to open after Easter, will also house London Tailors, a personal tailoring brand acquired by Dennys in 2014, offering bespoke suits and shirts.
Dennys Brands managing director Nick Jubert said: "Taking 176 years to open a second shop may sound like a cautious approach to expansion, but we genuinely think the new store will prove worth the wait.
"The hospitality industry is one of London's biggest employers and revenue generators, and from top hotels and Michelin-starred restaurants to fast food takeaways, there are thousands of food, drink and leisure businesses in the capital, many of whom are already Dennys customers."
The original Dean Street shop will continue as a Chefswear Centre.