The Identity Category recognizes the best use of brand identity for either a restaurant or bar through factors such as web design, logo/graphic design, advertising campaign, signage, uniforms and packaging.
For the venue's official opening in November 2008 Nicholas Oakwell, design director and founder of NoUniform, designed a unique collection of uniforms inspired by the eclectic, eccentric and luxurious concept of BBR.
Traditional English check tweed hunting jackets were matched with contemporary gold micro-fiber slim-cut trousers and tight pencil skirts for front-of-house staff and featured golden thread woven through the tweed, ox blood red suede elbow pads and golden monogrammed patch pockets.
Waiting staff were dressed in sherbet pink and vibrant turquoise smoking jackets with velvet lapels and trousers with a ‘BBR' monogrammed morning stripe. Other elements of the design involved golden monogrammed ties, black satin corsets worn with jet black crystal chokers and with crisp white double cuff shirts with black detailing.
Oakwell said, "The Bob Bob Ricard project demonstrated how bespoke uniform design is critical in helping bring unique brand experiences to life."