New to the UK this month is Pure Tea, a designer tea concept from the Netherlands aimed at hotels and high-end cafés which is based on 100% organic black, white, green and herbal teas from Tian Hu Shan in China, home of some of the world's first tea gardens.
White Line is a deluxe collection of whole leaf tea in biodegradable organza bags that are individually hand-wrapped in white pyramid boxes. The 16 flavours - which incorporate organic fruit pieces, flowers or herbs - include Black Lavender, Golden Flowers and Pure Lemon.
The more competitively-priced Black Line offers foil-wrapped organza pyramid bags in 10 flavours, of which Rooibos Vanilla, Honey Caramel and Earl White Strawberry are exclusive to the range.
Pure Tea also provides teaware which matches a Chinese-inspired cup with chopsticks (to remove tea bags) and a tea bag tidy from £7 per cup set, and gift or display taster packs for individual flavours or mixed collections.
To buy it, callPure Tea