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Diageo launches new DRINKiQ.com to help consumers make healthier drink choices

29 January 2016 by
Diageo launches new DRINKiQ.com to help consumers make healthier drink choices

Drinks supplier Diageo has launched a new version of its DRINKiQ.com website to help consumers make more informed choices about drinking alcohol.

The website, which has been revised, now offers a breakdown of calories, carbohydrates and protein in all Diageo's drinks, plus information on levels of saturated fat, sugar, caffeine, and sodium. Diageo claims that it has been developed in response to consumer demand for more nutritional information on alcoholic drinks, and more health-conscious attitudes.

The site also offers tools such as a "drinks calculator" to help people track their alcohol and related calorie intake, and there is also advice available explaining how factors such as food, age, size, and gender affects the body's reaction to alcohol.

The information is available in 24 countries and 12 languages, and also seeks to bust myths such as that spirits contain more alcohol than beer and wine; eating food means drinkers can drink more, and that drinking coffee can help people sober up faster, none of which, according to Diageo, are true.

She added: "We believe passionately in helping people to understand what's in their drink and to make informed choices about drinking or not drinking. Alcohol is alcohol. There is no drink of moderation - only a practice of moderation."

Diageo, which first launched DRINKiQ.com in 2008, operates a host of global drinks brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, CÁ®roc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. It also operates numerous drinks and cocktail competitions.

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