Diet Coke is celebrating its 30th birthday this year and a new pin-up is about to take celebratory centre stage.
Facebook users were amongst the first to catch a full glimpse of the advert last week. The advert created by BETC London, entitled The Gardener will introduce a new generation of women to the hunk with the action still set to the iconic Etta James track, "I just want to make love to you".
Model Andrew Cooper, who plays the coveted role of diet Coke hunk, stars alongside a group of fun-loving female friends. The advert is set to air on television from March, as part of a fully integrated "Sparkling Together for 30 Years" marketing campaign and marks a momentous year for the brand.
Nick Canney, vice-president of sales & customer development at Coca-Cola Enterprises, said: "It is an exciting time for us to bring back the hunk, helping take loyal fans back to their first "Diet Coke" break as well as introducing the hunk to a new generation of women. The new TV campaign showcases female empowerment with a cheeky sense of humour, bringing the Diet Coke hunk back with a contemporary twist.