Dorset Cereals now has a core listing with Brakes that will see the brand expand its out-of-home market and be available to restaurants, hotels, caterers, cafés and canteens.
The cereal will be available to order from this month with free point of sale allowing caterers to be able to present Dorset Cereals in interesting ways with minimum effort. Etched jars, labels, table signs and display trays will be available to show product. Large packs will be listed for decanting from glass jars and mini packs for room service.
Aisling Syme, brand manager for Dorset Cereals, said: "We are pleased to be targeting the out-of-home market and provide high quality breakfast to top end establishments. Dorset Cereals will provide a quick way for caterers to offer their customers a more luxury breakfast cereal choice."