Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

easyHotel employs system to personalise customer engagement

24 June 2016
easyHotel employs system to personalise customer engagement

Budget hotel operator easyHotel is to personalise its customer engagement through a system that learns from each client interaction.

It will use Thunderhead's ONE Engagement Hub to tailor all of its interactions with customers throughout their buying and staying journey.

The agreement covers all of easyHotel's 21 properties in the UK, Europe and the Middle East, including the three it owns in London, Croydon and Glasgow.

easyHotel chief executive Guy Parsons said: "ONE is a truly groundbreaking solution for customer engagement.

"It has already allowed us to understand our customer's behaviour before they make a booking with one of our hotels.

"We are able to tailor the customer journey to ensure each customer is dealt with as an individual, receiving relevant and timely information from us to help them confirm their booking.

"We're committed to improve the customer journey by personalising the experience across our hotel network and look forward to working with the team at Thunderhead."

Thunderhead said its ONE Engagement Hub allows "businesses to converse with each customer with an intelligent voice across any and all touchpoints".

It claims its cloud-based technology learns from each interaction and provides clients with actionable insights into customer behaviour.

The firm said its engagement team will work closely with easyHotel in the initial phases, providing expert advice to drive its customer engagement strategy.

Looking for a job? See all the current hotel vacancies available with The Caterer Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking