To mark National Tea Day, purchasing company, Beacon, has released research showing that English breakfast tea still tops the charts with 42% of the British public choosing it as their favourite hot drink.
Coffee comes in second with 25% of people saying speciality coffees were their favourite, and 15% saying instant coffee topped their list. However, with coffee prices seeing increases of up to 4.9% this year due to market instability, opportunities to innovate in the tea market are stronger than ever, said Beacon.
Reports from Tetley show that the tea market is thriving with a 3.6% rise in growth in out of home tea consumption and wholesaler Bidfood values the out of home tea market at £793m per year.
Kelley Walker, purchasing manager at Beacon, commented: "Breakfast remains the most important meal of the day, with our showing that 40% of consumers have tea as their first drink of the day, along with insight from Tetley showing that more than 18% of breakfast occasions involve tea."
Other advice from Beacon includes:
- Tea and food pairings are a growing trend in tea. For example, traditional flavours such as English breakfast complement a hearty bowl of porridge, or green tea blends pair perfectly with noodle dishes.
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