Enjoy a cottage break courtesy of Heinz

28 January 2010 by
Enjoy a cottage break courtesy of Heinz

Heinz Foodservice is giving away a cosy cottage break to celebrate its Classic Soup range as part of the company's It Has To Be Heinz campaign, which builds on the deep connection the brand holds with consumers.

The first Buy It! reader to be drawn will win a £500 voucher for Classic Cottages, which specialises in coast and countryside breaks in Cornwall, Devon, Somerset and Dorset.

Research by Mindlab International suggests that Heinz Classic Tomato Soup triggers an instant and pleasurable memory of previous enjoyment, while the colour creates a sense of psychological warmth.

"Our new research shows Heinz Classic Soups, especially our tomato variety, have a particularly special place in consumers' hearts," said brand manager for Heinz Foodservice, Emily Frank.

"According to consumers, the ‘Comfort and Satisfaction' platform we identified is typified by a soothing bowl of Heinz Classic Tomato Soup at lunchtime or after a hard day at work."

For the chance to win a cottage break, e-mail your details to Heinz@proactivecommunications.co.uk, quoting "It Has To Be Heinz Soup - Classic Cottages giveaway" in the subject box.

For more information on Heinz soup visitwww.heinzsight.co.ukorwww.classic.co.uk

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking