Heinz Foodservice is giving away a cosy cottage break to celebrate its Classic Soup range as part of the company's It Has To Be Heinz campaign, which builds on the deep connection the brand holds with consumers.
The first Buy It! reader to be drawn will win a £500 voucher for Classic Cottages, which specialises in coast and countryside breaks in Cornwall, Devon, Somerset and Dorset.
Research by Mindlab International suggests that Heinz Classic Tomato Soup triggers an instant and pleasurable memory of previous enjoyment, while the colour creates a sense of psychological warmth.
"Our new research shows Heinz Classic Soups, especially our tomato variety, have a particularly special place in consumers' hearts," said brand manager for Heinz Foodservice, Emily Frank.
"According to consumers, the ‘Comfort and Satisfaction' platform we identified is typified by a soothing bowl of Heinz Classic Tomato Soup at lunchtime or after a hard day at work."
For the chance to win a cottage break, e-mail your details to Heinz@proactivecommunications.co.uk, quoting "It Has To Be Heinz Soup - Classic Cottages giveaway" in the subject box.