Sponsored article: Since Melitta Bentz developed the first coffee filter in 1908, the family-owned company has enjoyed a truly unique success story.
And now, Melitta Professional Coffee Solutions, which supplies specialist equipment and coffee to the commercial sector in over 50 countries, including leading restaurants and coffee shops, is set to bring a welcome boost to the UK hospitality sector with a generous discount on its tailor-made coffee solutions.
As hospitality reopens its doors after a long period of inactivity due to the pandemic, it's important for business owners to understand the role premium coffee increasingly plays in improving customer experience and repeat business.
As consumers become increasingly coffee savvy, the offer of just coffee with or without milk is not enough. As such, there's a growing expectation for a choice of specialist beverages, such as quality cappuccinos, lattes and flat whites, to feature on breakfast, lunch and evening menus – which can be achieved without expensive staff training.
In recent years, significant technological developments have seen Melitta's business-to-consumer coffee machines matching the quality of traditional, hand-prepared coffee, delivering consistent, high-quality beverages that no longer rely on highly skilled staff. This means that, despite the recent reports highlighting potential staff shortages across the hospitality industry as establishments reopen, businesses can invest in a high-quality, bean-to-cup solution that delivers consistent, high-quality drinks to maximise quality and profit, with minimum risk.
What's more, Melitta, which also sources and roasts its own blends, works directly with hospitality businesses to develop recipes and menus that are specifically designed for their customer bases, with promotional support such as bespoke menus boards and table menus to maximise the visibility of a premium coffee offering.
Melitta machines and products take away any potential issues with inconsistency, while guaranteeing that all drinks are delivered to the same high standard – from taste to presentation, and the company provides training for using, filling and cleaning the machines, which are all easy to operate with on-screen guides.
When it comes to choosing the correct equipment, Melitta consultants work closely with businesses to consider several factors, such as changing and growing demands, the demographic of the establishment's customer base and footfall, which will determine the required capacity and power rating of the machine required.
Once the correct machine is established, the customer will enjoy consistent quality, ease of use, minimal staff training and peace of mind, with Melitta's in-house service team on hand to maintain machines for 360 days per year.
Paul Blakeman, UK country manager at Melitta Professional Coffee Solutions, comments: "Good coffee is a key business factor and of strategic importance for the successful retail of hot beverages within hospitality environments. Modern consumers are becoming increasingly demanding of good-quality coffee and consider it not only a drink, but an experience.
"By partnering with Melitta, establishments can concentrate on rebuilding their businesses following lockdown, and leave the coffee to us, safe in the knowledge that we'll deliver maximum quality, customer satisfaction, service and profit, in line with their own high standards and reputation."
The team at Melitta believes there's always a good reason for great coffee, and pours years of experience and passion into developing and manufacturing industry-leading, semi-automatic and fully automatic machines, packed with decades of knowledge, innovative patents and sophisticated details. The company also prides itself on its exclusive range of premium coffee beans and accessories, offering the ultimate bean-to-cup experience for customers and maximising ROI, with the added conference of durability, reliability and service.
Melitta offers a range of flexible finance options for all businesses, including leasing and interest-free payments. For all hospitality businesses, the award-winning provider of complete solutions offers a 20% discount on all new machine and coffee contracts. Contact a Melitta representative to discover more and claim your discount here.