Zonal acquires CRM and digital loyalty company Airship

Technology provider Zonal has announced its purchase of digital loyalty company Airship, in a deal which includes the Airship CRM and Toggle platforms.

The companies already have a successful long-term partnership with over 100 shared customers benefiting from integration that enables hospitality businesses to drive visits and generate pre-visit revenue.

Dan Brookman is staying on as chief executive of Airship, working out of its existing Sheffield office with the current team.

Stuart McLean, Zonal's chief executive, said: "Over the last three years Zonal and Airship have enjoyed a very successful partnership and we are all very excited to welcome Dan and the team to the Zonal family.

"This move will further integrate our products and represents a huge opportunity for our customers, who will benefit from the data-driven, business-building, and revenue-driving benefits that this integration will bring.

Teams across both businesses will be working hard to bring the benefits of this new partnership to customers old and new and we are all looking forward to building the business together."

Brookman said: "This is a fantastic opportunity for the next stage of our growth. This new partnership with Zonal gives us a springboard in the UK and US and I'm really excited to see what we can achieve together.

"Between our products and our collective integrations, we have some great tech and are committed to put our customers' customer at the centre of that. We want to really push technology to help operators drive revenue growth. The flow of customer data is richer than ever, and the possibilities for personalisation, automation and revenue recognition will revolutionise hospitality marketing."

Image: Dan Brookman