ETC Hospitality has opened its first regional office in Manchester in a bid to deliver cloud accounting solutions to the growing hospitality sector in the North of England.
Alan Murray, who has held various finance director roles and has more than 20 years' hospitality industry experience, will head up an initial team of four. The expansion comes as ETC recorded its best quarter since it launched five years ago.
The company's London team has also undergone changes having moved into new offices in central Soho. It has also doubled in size in the past 12 months to support clients including a's Thai Café Group, Benito's Hat, The 10 Cases and La Bottega.
"ETC's fusion of technology and strategic services is unique in the hospitality space so it's no surprise the company continues to expand at pace in line with the sector," commented Alex Moore, managing director of Rosa's Thai Café Group.
"The combination of industry insight, client-side strategic skills and innovation in the systems deployed to improve transparency and efficiency are in line with the needs of the modern-day hospitality entrepreneur."
Alan Morgan, ETC's managing director, said it was an exciting time to be operating in the hospitality sector. He added: "Technology can drive both innovation and efficiency in the hospitality environment and our clients are really blazing a trail by combining their experience and commercial acumen with state of the art technology to allow them to make the right business decisions.
"We are excited about replicating the success we've had in London in Manchester, with Alan at the helm."
ETC founder Stephen Easthope said that the advent of cloud computing has enabled business leaders a better look at operational performance and improved profitability, with relatively low investment costs.
ETC Hospitality was founded in 2009 by Stephen Easthope and Alan Morgan and it currently counts Wahaca, Urban Leisure Group, Pizza Union and Chicago Ribshack among its clients.