Exclusive Ranges partners with PFR for targeted growth

10 February 2015 by
Exclusive Ranges partners with PFR for targeted growth

Exclusive Ranges has announced a new partnership with Pro Foodservice Reps (PFR) who will take on representation of its ‘Plug & Play' products for the professional chef.

PFR will be targeting the catering equipment distributor network, group account buyers and project consultant specifiers with the collection which includes HotmixPRO thermal mixers, Hold-o-mat holding cabinets from Hugentobler and the Salvis Salamander Grills and Menu System SINA range of compact induction hobs.

Following a successful US business model, PFR aims to fill a gap in the UK commercial catering equipment market by bringing together manufacturers and operators by using its extensive industry knowledge, credibility and experience. PFR offers in-depth awareness and improved access to high quality brands via its trusted catering equipment sales professionals.

Andy Piggin, managing director, PFR and former sales and marketing director for importer Gamble Foodservice Solutions (GFS) and sales representative for Hatco said: "PFR is based on the ‘Rep Group' business model from the US, which is not currently operating within the UK commercial catering equipment market, but is a recognised and very effective model in other major markets around the world, including North America, Asia and Australia.

Trevor Burke, managing director, Exclusive Ranges, said: "We had been experiencing significant growth in our ‘Plug & Play' range of products recently and the time was right to bring in a team of skilled professionals that share the same values as we do in terms of customer care.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking