Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Fair Instant tops £100,000 to good causes

07 March 2008 by
Fair Instant tops £100,000 to good causes

Fair Instant

Although the coffee in Fair Instant is already Fairtrade-certified, FFI has also promised a separate donation from every jar or tin sold to Save The Children. The aim is to get more children from impoverished coffee-growing regions into school, providing education for disabled children, providing schools with equipment and teacher-training, providing uniforms and shoes, and protecting schoolchildren from abuse.

Austin Sugarman, sales and marketing director at FFI, has said: "The success achieved so far is amazing and we are very pleased to be making a real difference to children's lives in coffee-growing countries."

The Fair family of products comprises Fair Instant coffee, Fair Tea, and Fair Chocolate. A roast-and-ground coffee product, to be called Fair Ground, is expected soon. There are recent redesigns to the Fair Instant Gold freeze-dried coffee.

By Ian Boughton

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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