Fair Instant tops £100,000 to good causes

07 March 2008 by
Fair Instant tops £100,000 to good causes

Fair Instant

Although the coffee in Fair Instant is already Fairtrade-certified, FFI has also promised a separate donation from every jar or tin sold to Save The Children. The aim is to get more children from impoverished coffee-growing regions into school, providing education for disabled children, providing schools with equipment and teacher-training, providing uniforms and shoes, and protecting schoolchildren from abuse.

Austin Sugarman, sales and marketing director at FFI, has said: "The success achieved so far is amazing and we are very pleased to be making a real difference to children's lives in coffee-growing countries."

The Fair family of products comprises Fair Instant coffee, Fair Tea, and Fair Chocolate. A roast-and-ground coffee product, to be called Fair Ground, is expected soon. There are recent redesigns to the Fair Instant Gold freeze-dried coffee.

By Ian Boughton

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