With Instagram causing a proliferation of avocado toast and smoothie bowls, skipping breakfast is no longer in vogue. Angela Frewin explains how caterers can harness the current trends
The ‘rise and shine' of the all-day breakfast and bottomless brunch underlines the ongoing buoyancy of the breakfast market. Worth an estimated £11.6b by Kantar WordPanel and expected to grow by 5% this year, it's a competitive sector that is targeted by everybody, from stores and pubs to petrol forecourts.
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