Not young enough? Not cool enough? Just not your bag? It's time to take another look at tea. Richard McComb reports on a very British revolution
It has lived in the shadows of latte art, hipster cold brew and barista tattoos. Once Britain's undisputed go-to drink, favoured in times of crisis, on both chilly mornings and sweltering summer days, the nation's thirst for tea has gone off the boil.
At least, that's the story according to statistics and surveys, which show a decline in cuppa consumption since the 1970s. We still drink a lot of tea, just not as much as we did, particularly traditional tea, which saw sales drop by 6% between 2010 to 2015. Britons consume about 25g of tea a week compared with 68g in the 1970s.
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