The Caterer

Glenn Roberts announced as new head of sales for Brita Professional

15 December 2016 by
Glenn Roberts announced as new head of sales for Brita Professional

Glenn Roberts, former managing director of Hoshizaki Gram, has been announced as the new sales director for Brita Professional.

With more than 20 years' commercial and management experience in the foodservice industry, Roberts is also chairman of the Catering Equipment Suppliers Association (CESA) and will join Brita on 5 January 2017, replacing Miles Dawson, who back in May became director of sales, consumer at Brita.

Sarah Taylor, managing director of Brita UK said: "With his extensive experience at a senior level, and as a respected member of the professional foodservice industry, Glenn is a valuable new addition to the Brita team. He will be responsible for developing our strong position in the commercial water filtration market, and for continuing to enhance our customer relationships."

Roberts added: "Joining the team at Brita is exciting, as it's a trusted brand and business partner to many high-profile operators. I'm looking forward to building on its strong market position and working with the team across its key markets of coffee, catering and vending."

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