The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

New opening Melito will offer high-quality pizza by the slice

16 July 2010

A new pizza restaurant is set to open in London later this summer, with the launch of Melito in Fitzrovia.

Located on Great Chapel Street, Melito will open on 1 September offering a range of high-quality "Roman style" pizzas, pastas, salads and focaccia sandwiches, for eat-in or take-away.

The proprietor of Melito is former 333 Holdings operations director and shareholder Simon Prideaux, who previously ran his own restaurant, Tartine, and worked at establishments including Vingt-Quatre, the Admiral Codrington and more recently Devonshire Terrace.

The menu at Melito will be overseen by food consultant James Kirby, while the restaurant will be managed by Alex Head. Interiors will be developed by DesignLSM, who have been briefed to create an "eclectic, informal and comfortable atmosphere".

Inspired by the "pizza al taglio", which is sold throughout Italy, Melito pizzas will be served by the slice and prepared on a long, rectangular board, with the use of home-made toppings including: salami piccante, red onion and rosemary and fennel, finocchiona and olive.

Prideaux commented: "I have become more and more fascinated by the fast casual dining market which has grown enormously over the past few years.

"Melito has been born out of the belief that there is still a gap in the market for great value, fresh, fast food using the best ingredients with minimal fuss - fantastic pizza by the slice has yet to make its mark."

Polpo owners to launch second restaurant, Polpetto >>

TV helps Domino's Pizza post 30% rise in profits >>

Menuwatch Pizza East >>

By Adam Hitchcock

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking