Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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The soft option: Revitalise your alcohol-free drinks offering

18 March 2018 by
The soft option: Revitalise your alcohol-free drinks offering

With the sugar tax on the horizon and consumers increasingly opting for non-alcoholic drinks in pubs and restaurants, John Porter discovers that there's a lot more to teetotalism than just juice and diet cola

If evidence were needed for consumer demand being a more powerful driver of product innovation than legislation, the run-up to the implementation of the sugar tax would seem to provide it.

The latest Office for National Statistics (ONS) figures show that 21% of adults are not drinking alcohol at all, with younger consumers in particular increasingly drinking alcohol less. Many operators and suppliers believe this trend towards teetotalism provides more of an impetus to develop innovative soft drinks with genuine adult appeal than the levy.

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