With the sugar tax on the horizon and consumers increasingly opting for non-alcoholic drinks in pubs and restaurants, John Porter discovers that there's a lot more to teetotalism than just juice and diet cola
If evidence were needed for consumer demand being a more powerful driver of product innovation than legislation, the run-up to the implementation of the sugar tax would seem to provide it.
The latest Office for National Statistics (ONS) figures show that 21% of adults are not drinking alcohol at all, with younger consumers in particular increasingly drinking alcohol less. Many operators and suppliers believe this trend towards teetotalism provides more of an impetus to develop innovative soft drinks with genuine adult appeal than the levy.
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