PG Tips' Brew It Right campaign is giving operators the opportunity to win part of a £500,000 prize fund including cash prizes, Monkey merchandise and a week's tea-tasting holiday to Unilever's tea estate in Kericho, Kenya.
Through purchase of promotional packs, operators will receive an instant-win scratch card and in addition can visit www.brewitright.com to enter into the free prize draw to win a week's holiday to Kericho. Caterers can also give their customers the opportunity to win a tea-tasting holiday to Kenya by handing over a promotional game card with every cup of PG Tips served.
The campaign centres around the three T's: tips - from the top two leaves and bud of the plant and certified by the Rainforest Alliance; temperature - ensure water is poured just off the boil to allow the tea bag to infuse; and time - give customers the opportunity to brew it themselves. Branded PoS kits including posters, table talkers and leaflets are available so operators can promote the brand they serve and the fact that they "brew it right".
To be one of 10 Buy Itfirstname.lastname@example.org.
To order the promotional kits visit www.brewitright.com.
For further information on Unilever Foodsolutions' tea products call 0800 783 3728 or visitwww.pgtips.co.uk/foodsolutions.