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Free Table Top kit offer from Heinz

02 April 2007
Free Table Top kit offer from Heinz

Heinz Foodservice has created a Table Top community, which is gathering momentum nationwide, devoted to supporting and improving front of house table presentation; which in turn will increase consumer perception of outlets.

Table Top community encourages outlets to feature the Tomato Ketchup 342g glass bottle and HP Brown Sauce 255g glass bottle in their outlets and is supported by a free merchandising kit for all new customers including a chrome table top holder (6), napkins (125), placemats (24) and coasters (250).

To take advantage of this special FREE Table Top kit offer from Heinz, outlets need to already stock Heinz Tomato Ketchup 342g and HP Sauce 255g glass bottled products, or, commit to stocking them both in the future.

Claire Vaughan, senior brand manager for Heinz Foodservice sauce range commented: "We know that these 2 iconic brands are the preferred condiment offering when eating out of home, so it makes sense to create a bespoke promotion for our customers. When customers sign up to the community they will receive extra benefits, support and direct communication from Heinz.

"With the smoking ban looming, the pub and restaurant sector is having to give even greater focus on food and to be successful in today's catering environment, every product served must be of the highest quality, to ensure customers come back for more.

"The merchandising kit for new customers is designed to help improve front of house presentation with recipes, news, special offers and rewards also available. We believe this will help people improve presentation and increase sales.

"Results from research conducted with 150 participating pubs highlighted that more than 90% of caterers joined because of the power of the two brands and 88% have noticed a change in tabletop presentation with 46% of outlets having received positive comments from customers."

Click here for the Heinz Pub Table Top Community website>>

To Buy It!: Heinz Customer Careline- 0800 575 755
Website:www.heinzfoodservice.co.uk

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