Dairy cooperative FrieslandCampina has appointed Gavin Blair as UK managing director.
Blair joins from Diageo, and brings 20 years of experience in the fast-moving consumer goods sector from Nestlé and Mars Confectionery.
Blair said: "FrieslandCampina has always stood out in both the soft drinks and dairy industry. Its focus on producing nutritious and well-balanced dairy products is more important than ever as health and well-being become increasingly important for UK households. I'm excited by the opportunity ahead, especially as the category evolves with more advanced new product development. It's genuinely a fantastic time to join the team."
FrieslandCampina is best known for its Yazoo milk drinks and Optiwell yogurt drinks.
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