Fruity Five is a new version of Soreen's sticky, chewy fruit malt loaf, which the 50-year-old, Manchester-based company claims is the UK's bestselling malt loaf.
Customers seeking lower-fat snacks - the loaves contain less than 5% fat - or alternatives to bread or cake, buy more than a million Soreen malt loaves each week.
The new format offers a lighter texture and bigger helpings of fruit than its predecessors.
Fruity Five is available in two formats - as a sliced loaf or as a snack pack containing two pre-buttered slices that can be displayed in a unit holding 10 snack packs. Soreen's existing range includes a Cinnamon and Raisin Loaf and fruity cereal Go Bars.
To buy it, callSoreen0800 515739