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GB World Class Bartender of the Year open for entries

21 November 2016 by
GB World Class Bartender of the Year open for entries

Diageo Reserve's GB World Class Bartender of the Year competition has launched its ninth consecutive year with a nationwide roadshow.

The 2017 competition is now open for entries, which will close on 15 February 2017, when the judges will review entries and begin the in-bar judging phase. The winner will represent Britain at the global final in Mexico next year.

Bartenders are invited to reserve a seat at one of the scheduled sessions, which aim to prepare them for the competition.

The sessions, each with 50 spaces, will be hosted by the Diageo Reserve Brand Ambassador team and host training sessions focusing on The Art of Blending, Remarkable by Design and the company's 2016 future trends report.

Dan Dove, head of Diageo Reserve World Class, commented: "Bartenders are at the heart of Diageo Reserve World Class, so taking the time to educate and support them ahead of the competition is crucial. This year's Diageo Reserve Future Trends Report will be central to our training sessions, learning and predicting the evolving ways in which consumers are interacting with cocktails and drinking experiences."

To book, e-mail WorldClassClub@SweetandChilli.com

The World Class roadshow schedule:

22 November

23 November Birmingham - The Edgbaston Hotel

28 November Bristol - Milk Thistle

29 November Bournemouth - The Larder House

30 November West London - Swift

1 December East London - Callooh Callay

Aidan Bowie crowned GB World Class Bartender of the Year 2016 >>

Winner of World Class Bartender of the Year Global Final 2016 named >>

Ali Reynolds named Diageo Reserve World Class UK Bartender of the Year 2015 >>

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