The selection of knives from most major brands offered by Alliance Online will cater for all those personal factors that influence a chef's purchase.
These include price, feel, sharpness, precision, weight, safety, hygiene and fashion.
One of its best sellers is the Global range of knives that combines fashion appeal with quality materials and a modern design. The blades are crafted by Komin Yamada.
Fibrox handles (which combine good looks with hygiene) underlie the continued appeal of the Victorinix range, which Alliance says is a strong, all-round brand.
The group also sells knives by Giesser, Gustav Emil Ern, Sabatier and a series of Japanese garnishing knives.
To buy it, call 0844 499 4300