Search
The Caterer

Gluten-free menu proves to be a big winner for Tea Monkey café

05 April 2013
Gluten-free menu proves to be a big winner for Tea Monkey café

Tea Monkey café at Midsummer Place Shopping centre in Milton Keynes is a recent recipient of a "5 cups" accreditation from the Beverage Standards Association.

The outlet averages 500 covers a day and provides a collection of 40 tea blends, premium speciality coffees and high-quality food.

"I wanted to bring tea to the high street," explained founder Tracey Bovingdon, "so I set up Tea Monkey in 2010 to make tea modern and recreate that community feel."
Bovingdon's determination to make Tea Monkey a place for everyone led to her developing a gluten-free menu that includes the Swedish cake brand, Almondy.
"I was aware of Almondy after living in Sweden and when I opened Tea Monkey I knew the Daim Bar tårta would be on the menu. It's our best-selling cake by far. Almondy has everything you want in a cake: it has a nutty base, chocolate layer and an indulgent topping."

"Research tells us 27% of people* have bought gluten-free products," said Andrew Ely, managing director of Almondy. "The market is growing as more people realise they have an intolerance or are opting for gluten-free as part of a lifestyle choice and that is reflected in the way Almondy is performing.

"What's interesting is that 71% of people feel catering outlets could be doing more for gluten intolerance, so there's a huge opportunity for operators."

It's a business opportunity that Bovingdon has already identified. "Our gluten-free menu is going from strength to strength, so we're looking to add more products," she says. "I know Almondy has a Toblerone version, so we may introduce that alongside other special dietary products such as lactose-free.

"2013 is going to be a big year for Tea Monkey. We're looking at London, the Middle East and New York. We want Tea Monkey to be a high-street and international brand that gives people something new and original in the café market."

With the gluten-free market now worth £120m and growing by 18% last year*, a rising number of caterers are realising the profit opportunity of special dietary needs.

\Kantar Worldwide, July 2010-July 2011*
Seehttp://www.coeliac.org.uk" target="_blank" rel="noreferrer">www.coeliac.org.ukfor details of Coeliac UK's Awareness Week

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!