Product Green Mark and Zubrówka vodka
USP Central European Distribution Corporation (CEDC) brands join the First Drinks portfolio
Details Green Mark is the number one vodka brand in the Russian market and one of the top vodka brands in the world, with annual sales of about 10 million nine-litre cases worldwide. Zubrówka Bison Grass Vodka is CEDC's flagship export brand with over 600 years of tradition and a unique flavour derived from "bison grass", an aromatic plant found in Białowieża, the last primeval forest in Europe situated in North-east Poland.
Fact In the on-trade, vodka growth is up 7% year on year, while in the off-trade the category has witnessed 10% growth.