Gruppo Campari acquires Bulldog Gin

20 February 2017 by
Gruppo Campari acquires Bulldog Gin

Drinks producer Gruppo Campari has acquired Bulldog London Dry Gin for $55m (£47m).

Gruppo Campari has distributed Bulldog Gin since 2014 through its own distribution network, but has now signed an agreement with to acquire ownership of the brand in 2020.

The deal aims to speed up the growth of Gruppo Campari and Bulldog gin, which launched in 2007. It's now available in 95 countries, with a strong concentration in Europe. Spain, Benelux, the UK, Global Travel Retail and the US are the brand's largest markets.

In 2016, Bulldog Gin achieved net like-for-like sales of €11m (£9.4m), an increase of 22% on 2015.

Bob Kunze-Concewitz, chief executive officer, said: "This deal is an opportunity to consolidate our presence as a key player in the attractive super premium gin category via a super-premium brand with significant growth potential. By gaining full control of Bulldog Gin's marketing, strategy and brand building initiatives, we are strongly positioned to exploit the brand's full potential.

"From a distribution stand point thanks to Bulldog Gin we will further increase our on-premise focus, particularly in the US, where the group is currently strengthening its on-trade capabilities. By acquiring a fast growing, profitable and margin accretive brand, this deal is a perfect fit with Campari's acquisition criteria in terms of type of brands and distribution fit."

Aperol unveiled as official global spirits partner of Manchester United >>

Dorset hotelier creates award-winning gin >>

New gin distillery and bar to open in Gatwick airport >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking