Some 50% of UK hotels think they are missing out on opportunities to profit from food and drink, according to a report from Nestlé Professional.
Findings from its Make Their Stay report show that although 93% of hotels consider good food and drink provision to be important to business, only half feel they are taking advantage of every food and drink profit opportunity.
For 32% of guests, having good coffee in the room is an important factor in making their stay great and 72% are more likely to leave a positive review if the hotel gives them freebies such as welcome drinks and after dinner mints.
Sara Haggerty, hotels channel lead at Nestlé Professional, said: "From check-in to check-out, there are many moments when hoteliers can make the most of the food and drink profit opportunity. However, as our research shows, not all hotels are maximising these.
Nestlé Professional's Make Their Stay guide is available to download at www.maketheirstay.co.uk