Haulage firm Jordon Freight warns hospitality businesses to be ready for the Olympics
As firms across London embark on dry-runs to test the efficiency of their Olympic strategy, haulage company Jordon Freight is urging businesses to firm up their summer delivery plans.
Pubs, hotels and restaurants should be communicating with their delivery companies now if they are unable to stockpile adequate food and drink supplies, freight forwarder Jordon Freight has warned.
Kicking off on 27 July, the world's biggest sporting event will be bringing an additional 800,000 people a day into the capital, putting immense pressure on the capital's food and drink stores. As well as the extra demand - an approximate 10% increase on London's usual population of around eight million - the logistics industry will face restrictions on movement and daily delivery times.
The logistics sector faces a huge challenge in London this summer when it will effectively have to deliver much more, on heavily congested roads, in far less time. The traffic disruption will also affect other locations in the UK, with Olympic areas in Cardiff, Weymouth & Portland, Coventry, Newcastle, Manchester, Glasgow, Windsor & Eton, Cheshunt & Waltham Cross, Sevenoaks, Leigh-On-Sea & Hadleigh and Surrey.
It will involve one of the most protracted periods of traffic disruption the UK has seen in some years and localised disruption should be expected from as early as 19 May - less than one week away - as the Olympic torch procession begins from Lands End.
Jon Swallow, director of Jordon Freight, said "We have made a concerted effort to liaise with our clients affected by the Olympic zones, and we would urge others who haven't been contacted by their freight company to approach them. There is a great deal that can be done to minimise disruption to your business, including night-time deliveries, stockpiling supplies, etc. It is just a matter of careful, pro-active planning."
Swallow added: "No one really knows how much traffic disruption the games will cause. While some businesses may be happy to enter into a situation where they will simply accept deliveries when they finally make it through, when it comes to food and drink supplies you just cannot afford this luxury. You need to work with your haulage company now to ensure a smooth and trouble-free games."
Earlier this year a Freight Transport Association (FTA) survey exposed how unprepared many companies in the supply chain felt faced with what appears to be an Olympic-sized challenge.
At this year's inaugural 2012 Freight Forum, Transport for London (TfL) launched a new online postcode resource to help freight companies manage the deliveries they make and plan the routes they use during the 2012 games. Companies can use the data to check whether individual postcodes in the capital will be affected by the Olympic Route Network (ORN), Central London Zone (CLZ) or road events.
The information, which TfL has produced, in conjunction with Royal Mail, is now available online at www.tfl.gov.uk/developers along with a comprehensive list of top freight tips for those making/receiving deliveries and collections: www.tfl.gov.uk/2012freight.
Pictured: Jordon Freight directors Jon Swallow and Roddy Forster
By Lisa Jenkins
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