Home to roost 25 October 2019 Simon Rogan returns to hotel restaurants with the global-influenced Henrock in the Lake District, where he “doesn’t need to show off any more”
In this week's issue... Home to roost Simon Rogan returns to hotel restaurants with the global-influenced Henrock in the Lake District, where he “doesn’t need to show off any more”
Read More
Search

Heineken UK announces new nutrition labelling and reduced sugar

28 June 2019 by
Heineken UK announces new nutrition labelling and reduced sugar

Heineken is adding calorie and nutritional information labelling to all its cider packaging during the remainder of 2019, as well as reducing sugar through natural techniques using Bulmers original cider to pioneer the change.

The relaunched Bulmers original cider is made with 100% British apples from Herefordshire, and is free from artificial flavourings, colours and sweeteners. The recipe has 30% less sugar than before and is suitable for vegans.

The improvement in the sugar content comes at a time when 93% of Brits say they want to reduce the amount of sugar they consume. However, many consumers don't want to swap sugar for artificial sweeteners, with 46% believing that artificial sweeteners are no better.

Cindy Tervoort, UK marketing director at Heineken, explained: "We know UK consumers are thinking more about what they consume and where it's come from. We have already made the changes on our beers and now our entire range of ciders will give consumers calorie and ingredient information to help them make informed choices. We hope this move will inspire the rest of the cider industry to follow."

"We're incredibly proud of the new and improved Bulmers apple cider. The new recipe champions Bulmers' rich British heritage. By expanding our orchard range with variants such as Hastings and Amanda apples, Bulmers cider now has a natural, authentic sweetness that new and existing consumers have shown great enthusiasm for and all with 30% less sugar."

Heineken to spend £50m refurbishing Star Pubs & Bars estate in 2019 >>

Heineken announce channel specific insight and drivers for growth >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!