Heineken UK has announced that its Sol beer is brewed exclusively with solar energy.
The brewer announced its latest step towards its target of 70% renewable energy in production by 2030, having installed 4,000 solar panels at its brewery in Tadcaster and 9,212 solar panels at its brewery in Zoeterwoude, in the Netherlands.
The move to brew Sol with solar energy marks an important step in reducing the brand's carbon footprint and appealing to the more eco-conscious drinker. The brand's new tagline, ‘Brewed with Solar Energy', now features on the back of every Sol bottle and complements its new design, with the iconic sun symbol.
Matt Saltzstein, premium beer unit brand director at Heineken UK, said: "We've challenged ourselves to innovate sustainably and, as a result, we're proud to share that the Sol brand is now brewed by solar energy. We know four in every five consumers want to make a difference in saving the planet for future generations, and Sol is proud to play its part."
Brewing Sol with solar power underpins Heineken's sustainability strategy, ‘Brewing a Better World'. Heineken UK has helped save over 100 million pints of water and 360 tonnes of CO2 since the launch of SmartDispense six years ago and has reduced its CO2 emissions in production by over 50% since 2008. It has also removed over 400 million teaspoons of sugar from its ciders through natural techniques, while 100% of its barley is sustainably sourced from within the UK.