Heinz launches Click&Chips campaign to help fish and chip shops reopen

Heinz has launched a campaign to help fish and chip shops develop click-and-collect apps.

Working in partnership with specialist click-and-collect app developers Stampapp, Click&Chips will create an individual app and cover a two-month subscription fee for 100 fish and chip shops nationwide.

The apps will enable a click-and-collect service to reduce queues in store, as well as providing the shops with an additional revenue stream.

Claire Traynor, head of foodservice for Northern Europe at Kraft Heinz, said: "Rather than running a voucher scheme that asks consumers to pay in advance, we wanted to empower the shops with the tools and expert guidance to pivot their business and start trading successfully again. We're incredibly excited to have this campaign up and running and cannot wait to see these small but mighty traders reopen for business."

The founder of Stampapp, Tom Messett, added: "We've already begun rolling out click-and-collect apps to a number of fish and chips shops around the country and they have shown great success in allowing these businesses to continue trading in these unprecedented times.

"Many independent businesses, especially those outside of larger cities, don't have access to (or the budgets for) large delivery apps. What's more, they don't have the time or man-power to run their own ordering system."

Click&Chips will also supply each business with a box of Heinz sample sauces and marketing toolkits including posters, social media assets and Covid-19 reopening checklists to help them open safely and promote their new app to customers.

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