Heinz cooking sauces

22 July 2008
Heinz cooking sauces

Did you know 61% of consumers favour traditional British cuisine1? What's more, recent TV shows such as ‘The Great British Menu' have helped to highlight the joys of British fayre, leading to 48% of consumers wanting to see more British dishes on menus2. This St. George's Day, Britain's best-loved brand, Heinz, is launching a range of Ready to Use sauces providing the Best of British flavours to enable caterers to conjure up tasty and traditional cuisine.

Emily Frank, brand manager, says ‘the cooking sauces market is growing by 3.9% per annum, currently valued at £88m3, but traditional ‘white and brown' sauces are massively under-represented, despite showing the strongest growth. Heinz has developed its delicious array of new sauces in direct response to caterers' pleas for an easy to use range and demand for more choice on menus from consumers'.

The new Traditional Ready to Use range incorporates Roasted Tomato & Herb, Creamy Mushroom, Hearty Ale & Onion, Zesty Lemon & Parsley and Classic Red Wine, each available in 2.2kg jars and developed to help caterers celebrate British cuisine. And as Heinz is the most loved consumer brand4 in the UK, caterers can meet demand for premium dishes by using these trusted products.

The versatility of the range ensures the sauces offer multi-usage, enabling caterers to change menus regularly and add value to the eating out experience by ensuring consumer demand for variety is answered.

But the practical applications of the sauces are not limited to these dishes. Whether you want to create hotpots, chicken & mushroom or steak & kidney pies, stews, fish pies, casseroles or pasta dishes, or are simply looking for alternative serving sauces to accompany grilled chops, roasted meats or steamed fish or chicken, the Heinz Ready to Use sauces are the only solution a chef should consider.

For further information on the range of Traditional Ready to Use Sauces from Heinz, or the full product portfolio available, log on to http://www.heinzsight.co.uk - or call 0800 575755.

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